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Brand

Logo & brand assets

Every version of the Family Life Care logo, ready for web, print and social media. Use SVG wherever possible — it stays sharp at any size.

Download everything (.zip) ↓Colours & fonts

Sample logo for this mockup — will be updated when the refined Logo 1 is final.

Horizontal logo

The main logo. Use it in website headers, letterheads, email signatures and documents.

Primary — colourDefault for white and light backgrounds.

SVG PNG

Reversed — colour on darkFor deep green and other dark backgrounds.

SVG PNG

WhiteOver photos, coloured panels and single-colour dark printing.

SVG PNG

Mono greenOne-colour print: stamps, embroidery, letterheads.

SVG PNG

BlackBlack-only print, forms and faxes.

SVG PNG

Stacked logo & mark

The stacked logo suits square spaces such as posters, banners and social profiles. Use the mark on its own only where the name already appears nearby, or for very small spaces like app icons.

ColourDefault for white and light backgrounds.

SVG PNG

Reversed — colour on darkFor deep green and other dark backgrounds.

SVG PNG

WhiteOver photos, coloured panels and single-colour dark printing.

SVG PNG

ColourDefault for white and light backgrounds.

SVG PNG

Reversed — colour on darkFor deep green and other dark backgrounds.

SVG PNG

WhiteOver photos, coloured panels and single-colour dark printing.

SVG PNG

Mono green and black versions of the stacked logo and mark are included in the .zip.

Name, tagline & descriptor

Use this wording consistently across the website, print and social media.

Name

Family Life Care

Always written in full, in title case. Use "Family Life Care CIC" in legal and formal contexts.

Tagline

Supporting Every Stage of Life

Sits under the name in the logo, in capitals. Can be used on its own as a headline.

Descriptor

Empowering individuals, strengthening resilience and enhancing quality of life for the whole family

A one-sentence summary for introductions, profiles, link previews and funding applications.

Colours

The logo uses Leaf and Honey; the deeper greens connect subtly with Word of Life while keeping Family Life Care distinct. Use Honey sparingly as the warm accent.

Forest#123A28Footer, statement bands

Deep green#1F5E3EButtons, primary brand

Accent green#2E7D50Subline, links, accents

Leaf#5B9938Logo — family & left hand

Light leaf#9BCB6EAccents on dark

Honey#E4A93CLogo — right hand; warm accent

Cream#F8F6F0Soft backgrounds

Mint#EEF5EFSoft backgrounds

Fonts

Fraunces
Headings and the wordmark. Free from Google Fonts.

Plus Jakarta Sans
Body text, buttons and the "Supporting Every Stage of Life" line in the logo. Free from Google Fonts.

Using the logo

Leave clear space around the logo at least the height of the tallest figure's head.
Minimum size: horizontal logo 160 px (40 mm) wide; mark 32 px (10 mm), so the family figures stay clear.
Use the colour logo on light backgrounds and the reversed or white logo on dark ones.
Don't stretch, rotate, recolour or add shadows or outlines.

Icons & social sharing

Browser icons and the preview image shown when the website link is shared on WhatsApp, Facebook or LinkedIn.

SVGBrowser icon ICOfavicon.ico PNGPhone home-screen icon PNGApp / profile icon 512px JPGLink preview 1200×630